Global Marketing
Global marketing that turns local insight into business growth
Clients and Brands
Challenges
Designed to turn challenges abroad into results
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01
What works in Japan doesn't simply transfer
Bringing a campaign that worked in Japan as-is won't land locally. It has to be translated into the local context — how SNS is used, the expressions people respond to, and why they buy.
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02
One-off campaigns that never reach sales
When initiatives are disconnected, buzz doesn't convert to purchase. Awareness and purchase need to be designed as one continuous path, so people who see the content can buy right away.
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03
Head office intent doesn't reach the ground, and the ground truth doesn't reach head office
Leaving everything to the local team dilutes what the brand stands for; deciding everything from Japan creates a gap with reality. Avoiding this common early-stage trap requires collaboration that closes the gap on both sides.
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04
Inbound marketing is not domestic SNS marketing
The audience is people overseas. The dominant SNS platforms and influential voices are different, so domestic campaigns can't simply be translated — they need to be designed for the local market.
Our Support
FinT Global's three areas of support
01 / Global Support
SNS-driven local marketing support
From understanding local consumers to designing strategy, execution and driving sales, our dedicated local team supports you end to end. For influencer campaigns, we use our own network of direct creator relationships and rigorously vet every individual, including the quality of their engagement (fraudulent views, comments, etc.).
02 / Global Support
Market Entry Support
We support you from pre-entry demand validation — will this actually sell here? — through to local launch. Small-scale test marketing to your target audience gives you real feedback to judge the right investment size and timing.
03 / Global Support
Inbound Marketing Support
We build touchpoints on local SNS from the pre-trip stage, before the desire to visit Japan even takes shape. Our strength is an end-to-end structure that seamlessly connects our extensive marketing track record in Japan with the execution power of our local Asia teams.
For local track record and team details, please see our official sites for each country.
Contact
Let's talk about your brand in Japan.
Planning to reach Japanese consumers through social media? We are happy to discuss in English or Japanese.