Design backed by data and content that earns empathy, connected to business results

Our influencer marketing covers everything end to end, from planning around each brand's goals to casting SNS influencers, VTubers and talent, content direction and measuring results.

• Run PDCA on measurement criteria from our own framework, "The Science of IMP", to drive business growth
• Read SNS trends and fan insight accurately, and translate them into campaigns that drive results
• Judge brand fit and contribution to results through both quantitative data and hands-on qualitative review

How we work

1. Goals and KPIs

   We clarify what the campaign is for, whether awareness, purchase or fandom, and set the metrics to track based on "The Science of IMP".

2. Casting

   We assess brand fit and follower quality through both data and hands-on review, and select the right influencers, VTubers and talent.

3. Content direction

   We plan content around SNS trends and fan insight, and manage expression checks and sponsorship disclosure based on the brief.

4. Measurement and next steps

   We review results through both quantitative data and post quality, make the correlation with sales visible, and carry the learnings into the next campaign.

Influencer & VTuber case studies

Events

Japan Audio Society: young visitors up 231% with a VTuber collaboration for OTOTEN

Food

Mizkan "Ajipon": 20,000+ mentions and a 2-hour sellout in the brand's first VTuber campaign

Talk to us about influencer marketing

A service specialized in food and beverage that creates high-quality UGC. Curated, invited creators produce UGC that drives purchase.

"A spoonful of sparkle for every day." Sucle curates trends half a step ahead for young women, with 1M+ followers across accounts. Beyond media, its data and insight power tie-ups and product development.

• A co-creative media run entirely by a Gen Z editorial team in their 20s
• Insight analysis combining trends and data
• A media brand that reliably generates millions of views and sets the trends of the moment

Main accounts

FinTheater is our SNS film label. Cinema-quality short dramas that build brand affinity instead of one-off buzz, backed by 460+ brand engagements.