Results
- Young visitors up 231% YoY
- New audience reach through VTuber collaboration
We supported visitor acquisition for OTOTEN, the audio and home-theater exhibition hosted by the Japan Audio Society. Facing an industry-wide challenge of young people drifting away from audio, we used VTubers' reach into Gen Z and otaku communities and the energy of live streaming to translate the event's appeal into a younger context. Young visitors grew 231% year on year.
Campaign period: June 2024. The full interview is published on MarketingNative (Japanese).