Results
- 20,000+ social mentions
- Limited sets sold out in 2 hours
We supported Mizkan's first VTuber marketing program for its signature "Ajipon" sauce, end-to-end from planning to live-stream design and pre/post UGC amplification. Viewers were invited into participatory live-stream formats, generating over 20,000 social mentions, and the collaboration set sold out within 2 hours of launch.
Campaign period: October 2023. The full interview is published on MarketingNative (Japanese).